The future of TV news
Information is the new rock and roll.
It is what drives the culture of the new mainstream: an information-starved audience shut out by the cliché-ridden, dated style of news on every platform. What is possible is a radical reimagining of video news in sync with the eyes, ears and brains of the 21st century.
Newsmovies, not a newscast. A cinematic, dramatic view of the world at the moment, rooted in credibility and bold creative that carries the spirit of the streets.
Brilliant graphics married with a cerebral soundtrack and intelligent writing deliver mass appeal intelligence that makes fans, not simply users. High IQ, low BS.
Lee on the news ideas
Video examples
Test pieces from the MediaVisions files that became the roots of the Newsfix style.
